01Marketing Manager
Generate qualified leads
"By close of day 3 we will capture 40 qualified leads."
Measured by# leads with qualifying questions answered
Exhibitor ROI Calculator
Calculate Your Return On Investment.
Model your booth's revenue in seconds. Enter a handful of assumptions, and the Inside Self-Storage World Expo ROI Calculator projects your leads, orders, and sales opportunity.
Inside Self-Storage World Expo Exhibitor ROI CalculatorEnter Your Assumptions.
Enter Your Assumptions.
Watch The Revenue Add Up.
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A
Your Inputs
Estimated total exhibiting hours
5
Rule of thumb: 1 staffer per 50 sq ft of booth
3
3 = conservative · 4 = moderate · 5–6 = aggressive
25%
Industry benchmark: 20–30%
20%
% of leads that convert within 6 months
$
Your typical contract or order size
B
Your Projection
Total interaction capacity120
Number of leads captured30
Projected sales orders6
Estimated sales opportunity
$60,000
Based on 30 leads × 20% close × $10,000.
This estimate models potential sales opportunity at Inside Self-Storage World Expo and does not guarantee revenue.
Define before you arrive
Your SMART Goals.
Great booths don't happen by accident. Set a SMART goal for every reason you're exhibiting — specific, measurable, owned.
4 goal frameworks
02Sales Director
Strengthen existing accounts
"We will hold scheduled meetings with our top 15 accounts."
Measured by# scheduled meetings completed
03Product Manager
Launch new product
"200+ qualified professionals will see the product demo."
Measured by# demos + press coverage
04Commercial Director
Find distribution partners
"Identify 3 new regional distributor prospects."
Measured by# distributor conversations + follow-ups